Perhaps the busiest retail event is fast approaching: Black Friday. Brands up and down the country are preparing for the inevitable shopping spree, and with a crowded high-street and online marketplace, it’s more crucial than ever to make sure your business stands out amongst the noise.
Securing visibility during busy promotional periods is tricky, both in terms of the amount of promotions being run by competitors, and the resultant cost of getting your name out there. Branded carrier bags are a great, low-cost way of ensuring your brand remains visible and your messaging stands out.
Build your Black Friday promotional bags today!
Our simple bag-builder makes it easy to create your perfect promotional bag. Simply specify your bag type, colour, size and any unique features, upload your artwork, and we'll create you a bag delivered in time for the busy season.
Build your bagWhat do printed carrier bags bring to the table?
A printed bag, whether it’s a paper bag, plastic bag, fabric bag or something more high-end like a luxury bag, is essentially a walking billboard for your branding. The better the bag, the bolder the print, the greater the penetration of your messaging. With every sale comes the opportunity for repeated exposure, and the reinforcement of your branding in your potential consumers’ minds.
A high quality printed bag, like a cotton shopping bag or a matt laminated luxury bag, can go a long way to improve the experiential side of your customer’s Black Friday shopping. Not only are these bags more likely to be reused, thus increasing the reach of your brand, but a high-quality bag feels more like a gift than a carrier bag. Elevating the service experience is the best way to improve the perceived value of your products, both to your customers and others on the high street.
When it comes to the Black Friday weekend, success is all about conveying and delivering exceptional value. This may be through promotional sale or discounts messaging, or it may be through improved offerings to entice customers to buy. Communicating value is tricky at any time, but is almost impossible during an incredibly cluttered and hectic Black Friday period. Printed carrier bags can be an incredibly cost-effective way to ensure your potential customers are aware of your promotions.
Creating the perfect Black Friday bag
Promotional carrier bags are about creating a unique and time-sensitive message, as it enables you to stand out and create a sense of urgency. The most successful brands create bespoke bag designs across a number of materials to deliver their promotions, however many will be constrained by time and budget.
We recommend choosing at least two promotional carrier bag options – a paper or plastic option, and then either a fabric or luxury option. This will depend on your brand and the quality of your packaging. If you’re a luxury brand, you should only consider luxury bags. If you are a fast-fashion brand, a polythene flexiloop handle bag is the way to go. Having a few different options gives your customer choice, and means that when customers see your bags out and about, they experience variance in your message delivery.
Creating a Black Friday bag with us is simple. Simply choose your bag material, quantity, size, colour and print options, then upload your artwork, and we will do the rest. We work with hundreds of brands, big and small, to create their day-to-day and one-off promotional carrier bags. Our turnaround times, customer service and range of options are second-to-none, so you can be assured that your Black Friday bags hit the mark.
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