When it comes to a luxury gift bag, size is the most important factor. There are no limitations on sizing for a luxury bag, meaning we have no standard sizes that you have to choose from, and you have full creative freedom on sizing. You need a gift bag that's perfectly sized to showcase your branding and design, and that ideally fits the intended contents within the bag. The size of your luxury bag is also the main factor that affects the cost of your bag, as these bags are costed based on the amount of material required to make the bag.
Most brands know exactly what they're looking for, but sometimes with such freedom over sizing, it's difficult to know where to start. Our luxury bag size guide below provides a comprehensive guide on measuring and sizing your perfect bag, along with a range of examples of previous projects we've worked on and their dimensions.
When deciding on your ideal size, you must list your sizes in the correct order depending on the bag type. For paper and luxury bags, this means listing the size with the gusset as the middle value - Width, Bottom Gusset, Length.
In this example, the size should be presented in the following way:
Width x Length x Bottom Gusset
So 450(W)x150(G)x350(L)mm.
