When it comes to a luxury gift bag, size is the most important factor. There are no limitations on sizing for a luxury bag, meaning we have no standard sizes that you have to choose from, and you have full creative freedom on sizing. You need a gift bag that's perfectly sized to showcase your branding and design, and that ideally fits the intended contents within the bag. The size of your luxury bag is also the main factor that affects the cost of your bag, as these bags are costed based on the amount of material required to make the bag.
Most brands know exactly what they're looking for, but sometimes with such freedom over sizing, it's difficult to know where to start. Our luxury bag size guide below provides a comprehensive guide on measuring and sizing your perfect bag, along with a range of examples of previous projects we've worked on and their dimensions.
Width - The width (W) of the bag specifically refers to how long the X axis of the bag is. Measure this from left to right, and note it down.
Length - The length of the bag specifically refers to how long the Y axis of the bag is. This is often also referred to as height (H). Measure from bottom to top, and note this down.
Gusset - The gusset (G) of the bag specifically refers to how long the Z axis of the bag is when folded out. Ensure the bag is fully folded out and not slack, then measure from left to right and note this down.
When deciding on your ideal size, you must list your sizes in the correct order depending on the bag type. For paper and luxury bags, this means listing the size with the gusset as the middle value - Width, Bottom Gusset, Length.
In this example, the size should be presented in the following way:
Width x Length x Bottom Gusset
So 450(W)x150(G)x350(L)mm.
This is the most popular luxury bag size amongst our clients. This bag is mid-way between A4 and A3 paper size in portrait orientation, with a fairly wide gusset.
This is the second most popular bag size for Luxury Bags, with a wide gusset and in landscape orientation.
This is the third most popular bag size for Luxury Bags, with a wide gusset and shallow-rectangle size. This bag is a small gift bag, almost goody-bag sized.
This is the fourth most popular bag size for Luxury Bags, with a generous gusset and landscape orientation. This bag is smaller in size, great for small trinkets and cosmetics.
A small gift bag with a wide gusset.
A small landscape gift bag with a narrow gusset.
A small gift bag option with a standard gusset, slightly taller than it is wide.
A small landscape gift bag just slightly off-square, an ideal size for beauty & cosmetics.
A small gift bag, wider than it is tall, with a standard-width gusset.
A lower mid-sized luxury bag in square orientation - an ideal gift bag size.
A tall, and slim bag with a wider-than-standard gusset.
A mid-sized square bag with a slightly larger gusset.
A medium-sized, portrait-orientation gift bag.
A mid-sized, landscape-orientation bag with an extra-wide gusset that matches the height of the bag.
A landscape orientation bag similar in size to A3 paper.
An upper mid-sized, almost square bag.
A landscape orientation bagwith a slightly wider-than-standard gusset.
A large bag with a wide gusset, including a cardboard insert for extra reinforcement of bag strength.
A large, square sized bag.
A large bag in landscape orientation.
