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Printed Luxury Bags Your Complete Guide

A printed luxury bag is the pinnacle of printed carrier bags. With its sturdy construction, stylish look and feel and full control over its customisation, you never have to compromise on creating your perfect bag. A luxury bag is built to blend function with fashion, and they are the highest quality, most luxurious possible carrier bag option for your brand.

Favoured for their unlimited customisability, a printed luxury bag enables your brand to create something that’s truly unique. Whether you are hosting an event or creating a custom retail gift bag, a printed luxury bag provides both quality and function, creating something that’s one-of-a-kind and perfectly representative of your branding.

What are the options for printed luxury bags?

Matt Laminated Luxury Bags

A laminated luxury bag helps reinforce the paper material and gives the bag a stylish, ergonomic and luxurious feel. Matt lamination reduces the reflectiveness and glossiness of the bag, ensuring your brand can be seen from all angles. It also gives a more natural look whilst maximising the quality and robustness of the bag. Matt laminated bags are no longer just for brands looking for high-quality, one-off bags. These are ideal for retail and fashion brands looking to level up their packaging.

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Gloss Laminated Luxury Bags

A gloss laminated luxury bag helps you stand out from the crowd. This lamination reflects light, improving the expressiveness of a bag and the effervescence of a brand. Gloss, like matt lamination, adds an extra polythene layer to the strong paper bag, which increases the robustness of the bag and significantly enhances the quality. A gloss laminated gift bag is ideal for events, and great for brands who want their bags and their brand to shine.

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Kraft Laminated Luxury Bags

A kraft paper gift bag is the perfect balance between quality, class, and care. These bags are ideal for brands that want a no-compromise-on-quality, highly customisable bag that also exudes elegance and rusticity. A kraft luxury gift bag can be configured to be 100% recyclable with paper rope handles, something that can’t be achieved by a laminated bag. This makes them the perfect choice for eco-conscious brands on the lookout for a luxury gift bag.

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Luxury Bottle Bags

Luxury bags, whether laminated or all-natural, are the ideal choice for carrier bags. The luxury ‘wine-bottle’ bag is synonymous with gifts, and creating a custom luxury bottle bag enables your brand to be front-and-centre, enhancing the overall value of your beverage. Luxury bags can be created completely bespoke, so if your beverage is a unique shape or size, you can be assured that your bag will perfectly fit your beverage.

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What do I need printed luxury bags for?

Printed Bottle Bags

When it comes to bottles and beverages, you’ve got two great options. A jute bottle bag or a luxury laminated or unlaminated bag. A tall & thin jute bottle bag is great for rustic, natural wines and artisan soft drinks. The benefit of luxury is in its high-end evocation and bespoke look and feel, making it both versatile and extremely luxurious. These bags allow you to create a bag that is like a hand-into-a-glove for your beverage – a bag that uniquely matches your product and your brand in both style and form factor.

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Printed Beauty Bags

Luxury bags are the go-to choice for beauty brands. The customisation potential, combined with the bespoke form factor, enables brands to create bags tailored to the form factor of their products. We’ve worked with countless beauty brands to create bags for product launches and events, and they always return to our luxury bag range for its flexibility, versatility and quality.

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Printed Fashion Bags

The fashion arena is a crowded space. With the high street ever evolving, brands are competing to capture the attention of consumers at every opportunity. High-end brands have made the switch to luxury bags for their fashion carrier bags, both to increase the value of their product offering and generate brand awareness. A printed luxury bag enables fashion brands to enhance the sales experience, giving full control over customisation, size and design to create a carrier bag that’s reflective of the quality and style of their brand.

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Printed Event Bags

Luxury gift bags are perfect for high-end events. There are so many prestigious events that are perfect for use of a luxury bag: product launches or new initiatives, rebranding, partnership events or hosting of a special guest just to name a few. Brands will opt for a luxury event bag when they want to add an extra touch of class, or want the best bag for their product or gift. For brands looking to go all-out for their classy event, there’s no other choice than luxury.

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Printed Florist Bags

Luxury bags are florist bags. With the ability to tailor make your flower bags to the exact size requirements, with long rope handles and finishing touches such as embossing, debossing or hot foil, there is no other choice. A luxury florist bag bag can be laminated for extra strength, or unlaminated for a more natural feel, and these bags can withstand the weight and bulk of even the largest bouquets of flowers.

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Printed Retail Bags

Luxury bags are becoming a more common choice for retail brands. With the ability to create a bag that’s truly unique, retailers can tailor their service experience to their products. Though more popular with high-end retailers, these bags are becoming more common for strong retail brands in the beauty, fashion and homeware industries. There’s no limit to the possibilities with a printed luxury bag, and for brands looking to enhance their customer experience, a luxury bag can be a great way to add value.

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Printed Gift Bags

There’s nothing that screams gift bag like a printed luxury bag. Made with quality materials, and with options for bespoke sizes, designs and tasteful finishing touches, a printed luxury bag can be made to look and feel intentional for your product, merchandise or chosen paraphernalia. Luxury bags are synonymous with gift bags, and are perfect for quintessential gift products such as watches, jewellery, beauty products, drinks and confectionery.

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Printed Catering Bags

A luxury bag can take your food & drinks brand to the next level. Typically used by high-end food brands such as classy cafés and restaurants, or quality sweets & confectioners, a luxury bag can enhance the service experience and add value to your product or service. Your carrier bag should be representative of your brand, and for stylish, quality food & drinks, a luxury bag is a no-brainer.

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Important considerations
to help you make a choice.
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Environmental Considerations

Printed luxury bags aren’t typically chosen for their environmental credentials. If a brand wants a luxury gift bag, it’s because they’re looking for something that ticks boxes on quality, customisation and style. These bags can be made eco-friendly, though with severe limitations on handle & print-feature customisation.

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Luxury bags are the pinnacle of carrier bags, typically because of the freedom of choice they provide brands. Control over print, lamination, size, handles and print features enables brands to create something truly bespoke. What this does mean, however, is more complexity, something that does not lend well to recyclability.

A laminated luxury bag looks the part and feels extremely high-quality. When it comes to eco-friendliness, however, these bags cannot be made recyclable. The process of lamination introduces a thin layer of plastic to the bag material, essentially altering the makeup of the bag. This not only makes the bag unable to be recycled at home, but it also increases the complexity of recycling the bag in any capacity.

If you’re dead set on a luxury bag but you want to avoid the lamination avenue to improve the eco-friendliness of your bag, we recommend opting for a kraft luxury gift bag. These bags are fully unlaminated but retain the quality of a luxury bag through their robust paper material. You need to consider, however, that the use of materials such as certain handle choices can make these bags unrecyclable. Though the paper material may be eco-friendly, it’s all about the recyclability of the end product. Additional print features such as hot foil can also have the same effect.

If you’re looking to create a recyclable luxury bag, there are avenues you can go down and retain the quality, look and feel you’re looking for. A kraft luxury bag can be created with no print features and robust paper rope or ribbon handles. These bags have the style and function of a normal luxury bag and are 100% recyclable. Though this does limit the freedom of customisability that you can achieve, it opens the option of a bag that ticks both your high-end quality box and meets your eco-friendly agenda. If this is something you’re looking to achieve, get in touch and let our team know.

All of the paper we use in our luxury bags is FSC certified, meaning you can rest assured that you’re purchasing from a supplier committed to sustainable & ethical paper material sourcing.

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Quality Considerations

There are a lot of defining factors of quality when it comes to a printed carrier bag; however, we believe there’s no bag that ticks as many of those boxes as a printed luxury bag. There’s no other printed bag option that comes close in terms of customisation, aesthetics, quality feel and versatility.

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Luxury gift bags are made from a high-quality, thick American Bristol paper, meaning they are much more robust than a standard paper bag. Not all suppliers use such high-quality materials for their gift bags; some use lower-quality paper, which means they’re more flimsy and lower quality when laminated. The kraft paper we use for our luxury bags is thick like card and FSC-certified, an earmark that we don’t cut corners on the sourcing of our paper material, both in terms of quality and sustainability.

The option for lamination levels up your bag quality. Lamination, whether you opt for glossy or matt, adds a protective layer to your bag’s exterior that not only looks and feels premium, but also protects the bag from tears & liquid damage. A bag with the natural elegance of paper, the robustness of thick card and the additional reinforcement of lamination exudes quality and is the most luxury option available for a carrier bag.

There’s no other bag type with the level of customisation of a luxury bag. All other bags have standardised sizes, whereas you have full control, down to the millimetre, over the size of your luxury bag. All other bags can only be printed, whereas you can emboss or add hot foil to a luxury bag. All other bag materials are made as standard, but a luxury bag can be laminated for extra reinforcement of quality. All other bags have standard handles, but with a luxury gift bag, you choose the handles you want, as well as the colour. There are no compromises on a luxury bag, and this means that the outcome is truly unique. Quality isn’t just about look and feel, it’s about adding value, and the level of customisation available for a luxury bag means that your customers get the most premium bag possible.

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Cost Considerations

Printed luxury bags are typically among the costliest carrier bags you can get, but you’re getting a lot for what you pay for. It’s easy for brands to opt for paper or plastic, and for those on a budget, that might be the right choice. With a luxury bag, there are ways to keep costs down while maximising the value and benefit of the bag for your customers.

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Luxury bags are fully bespoke, meaning you have full control over every decision about the bag’s material, size, look, feel and features. This does mean, however, that their production can become very complex. Creating your bags to a bespoke specification means that manufacturing can be very manual, and depending on the complexity of your specification, this can become costly. Finding a balance between uniqueness and quality is the best way to achieve both your cost and quality objectives.

As with every bag we produce, cost is heavily influenced by the quantity of bags you order. Materials become cheaper with scale, so if you’re ordering in bulk, we can provide quantity discounts that can slash unit costs. When it comes to luxury shopping bags, brands can take advantage of our stock holding service, meaning you can order bespoke bags in bulk, taking advantage of quantity savings, without the headache of storing your bag stock.

The more unique bag you create, the more cost you’ll incur. Sometimes these costs can be negligible per unit, but may stack up with the more bags you order. Higher-quality handle choices can incur additional cost, as well as print features like embossing, debossing and hot-foil finishes. Internal bag printing will also incur additional costs. When you get a quote from us, you’ll be able to see a breakdown of the costs, and we can work with you to ensure your bag is unique, but stays within the budget.

A low-cost option is our rapid printed luxury bags. These bags are overprinted on standardised sizes, meaning they’re lightning-quick to produce, simple in nature, but retain the quality of a printed luxury bag. As these bags are not bespoke, they’re more cost-effective, and if you’re in a rush they can also be made and delivered within just 3 days.

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Customisation Considerations

A printed luxury bag is the king of customisation. There’s nothing decided for you with these gift bags, everything is within your control. From the lamination to the print, from the size to the handles, your bag can be made exactly how you want it.

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Luxury bags are all about creating the bag for the purpose, not the other way around. That’s why having millimetre control over your bag’s size is important. Whether you’re creating a bag to hold event merchandise or building a gift bag for your product, you can ensure it’s tailor-made for its purpose. It’s not just about accommodating for unique sizes and shapes; it’s about making sure your carrier bags feel purposeful and intentional. It’s about creating a bag that’s so well thought-out that it feels more like an extension of your packaging than a simple carrier bag.

Building on this, a printed luxury bag gives you full control over your printing. With standardised bags, you may have certain limitations on printing with regard to colour and print area. With a luxury bag, there are no limitations on colour (print in any, and as many colours as you’d like). There’s certainly no limitation on print area, as because these bags are made bespoke, we print onto the material first and then construct the bag, rather than printing on the finished product. We’ve created a range of designs, from fully chrome finishes to bespoke designs that cover the whole bag. Look at our luxury bag gallery to get an idea of the printing freedom you get with a luxury bag.

One of the biggest appeals of a luxury bag over other bag types is the ability to make your bag truly unique. This is achieved through the wide selection of handles and features available for your bag. When it comes to handles, you can choose from a range of different materials and options. You’ll be choosing from rope, ribbon or die-cut style with the option to choose from different materials. There are standard colour choices, but we can also make handles to your exact brand colours if you desire.

Print features make your bags one-of-a-kind, allowing you to customise your bag beyond what is standard. Options available include internal bag printing, ribbon closure, custom eyelets for the bag handles and bespoke printed ribbon. If you’re looking to add a new dimension to your bag’s print and introduce a level of tactility, options such as gloss UV, embossing, debossing and hot foil finish are ideal. For brands looking to create a bag that’s truly luxurious, these additional features add the finishing touch.

Because luxury bags can be made totally bespoke, we’re able to accommodate requests and requirements that most suppliers cannot. Unique requests such as oversized bags, uniquely shaped bags or non-standard finishes are accommodations we regularly fulfil for brands.

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Marketing Considerations

A printed luxury bag, tailor-made for your brand, is a powerful marketing tool. We’re not just talking about a carrier bag with your branding on, we’re talking about a gift bag that’s an extension of your product – an extension of the service experience.

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The quality of your printed luxury bag is unique, and stands strong against brands who opt for cheaper, lower-quality options. On the high street, your brand on a luxury bag is like buying the most expensive screen on Piccadilly Circus. Consciously or unconsciously, consumers associate your brand with the quality and uniqueness of your bag, which helps you convey its non-tangible value.

Event marketing, whether attending or hosting, is a critical awareness and demand generator for businesses. A luxury bag rides the line between a freebie and merchandise, giving your brand the best opportunity to shine and stand out.

Luxury bags can be made bespoke and unique, enabling you to build something different to your competitors. We’ve made a range of one-of-a-kind bags for some of the world’s biggest brands, including oversized bags, chrome-finishes, unique shapes or even wacky cutouts. Unique bags are ideal for brands that like to do things differently, or marketing campaigns looking to drum up some PR. Generating brand awareness is easier when your bag is tailor-made for a purpose – whether it’s a unique print or a QR code, there’s no limit to the possibilities available.

Discover more about
luxury carrier bags...
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A Guide to Branded Merchandise for Event Marketing

As a marketing manager or events manager, event season is a key time of year to generate interest in your business. Whether you’re hosting an event or conference, or exhibiting at an industry trade show, it’s an opportunity to showcase your business’s products and services to attendees.

Branded merchandise acts as a physical reminder of your brand, extending messaging and triggering brand recall long after it concludes.

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Why Printed Luxury Bags Are the Perfect Packaging for High End Products

Excellent end-to-end experience is key to maintaining a high-value brand, and a key aspect of this is a product's carrier bag. After all, a luxury bag is the bridge that extends the experience from the store to the home.

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