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Pavers


Our client, Pavers, recently tasked us with creating a new bag for an upcoming rebranding event, needing the bags delivered on a tight deadline. Undergoing a rebrand is a challenge for any business, not least one with a rich existing history and core brand values that need to be maintained and showcased. We needed to help Pavers create the perfect bag that not only carried their new branding, but elevated it through sophistication & style, whilst meeting a quick turnaround in time for the brand launch.

Pavers are one of the leading shoe brands in the UK, trusted by many to provide footwear that balances comfort with style, whilst maintaining affordability. Pavers have always targeted the demographic of women over 50 but felt that their existing branding and messaging didn’t fully represent and champion their target audience. Their rebranding campaign consisted of a new logo, brand identity, photography, creative direction and tagline: “Feel Great Footwear”. The new branding was due to be launched on November 7th, 2024.

With less than 3 weeks to go, Pavers got in touch with us to discuss their requirements for a Luxury Carrier Bag to display their new branding, design and tag line. With a tight turnaround, our experts got to work helping Pavers to decide on the size and specifications of the bag, ensuring that all the finer details regarding handles and printing features were considered. Pavers wanted these bags to act as goodie bags, containing several complimentary products for attendees of their launch event. The size of the bag was important to ensure each item fit perfectly, and that the new logo & messaging on the outside of the bag was still visible and not distorted when the bag was filled.

The outcome was a 230x90x340mm gloss laminated luxury bag with rope handles, weighted at 185gsm, printed on White American Bristol Grade Paper. The rebranding of Pavers aimed to be a modern refresh on a brand that’s proud of its heritage. With the white rope handle, strong contrasting colours, simple & effective design and glossy laminated finish, the resultant bag captured this delightfully.

Within just 2 days of the initial enquiry, Pavers had accepted our quote, approved the artwork and placed their order. Though we traditionally require 3 weeks to turn bags around, our team are dedicated to ensuring you get your bags when you need them. We’re trusted by hundreds of brands to meet deadlines that nobody else can, and we’re committed to providing excellent service throughout. Our friends at Pavers discovered this, as we were able to print & deliver their bags within the two-week deadline, with the bags arriving earlier than Pavers needed them. This meant Pavers were able to pack & prepare their goodie bags well in advance of their launch event.

We’re delighted that Pavers trusted us to deliver their perfect luxury bag, and even more so that they were thrilled with the result and end-to-end service provided by our experienced team:

“Great company! Really good communication and delivery and amazing quality. We gave them a tight delivery and they arrived earlier than expected but to a very high standard! They are just what we wanted.”

Need your printed bags in a hurry? Give us a call on 01438 742890, or send us an email at enquiries@carrierbags.co.uk. If anyone can create a beautiful bag and meet your delivery deadline, it’s us.

Great company! Really good communication and delivery and amazing quality. We gave them a tight delivery and they arrived earlier than expected but to a very high standard! They are just what we wanted.
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